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Is Senomyx the new Splenda?
The latest bombshell in the flavor-enhancement industry is Senomyx. Today's New York Times article talks up high hopes for its upcoming salt substitute. From the official website, Senomyx is "a biotechnology company using proprietary taste receptor-based assays and screening technologies to discover and develop novel flavors and flavor enhancers for the packaged food and beverage industry." Well, I don't care what they say, they just don't make proprietary taste receptor-based assays like my grandmother used to make. Posted by pmmj at April 6, 2005 9:39 AMTrackback PingsTrackBack URL for this entry: CommentsHas anyone else read Good Omens, where folks are eating carefully woven proteins and plastics spiked with flavor substitutes, in the shape of fast food hambugers? Did anyone else assume it was satire at the time? Posted by: zaf at April 6, 2005 10:23 AM Great book. Scary concept. Posted by: MJF at April 6, 2005 4:35 PM Post a comment |
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Remember when how food tasted relied mainly on, well, how the food actually tasted? So last century!