Heeeee hehehehe. It's always bizarre what an advertising agency will come up with after a hard night of crappy coffee and one too many weary admonishments to think outside the box.

Is it just me, or is that candy bar named after a small, cute, "girly" breed of dog?

Flickr user Gleish reports:

"Not sure how long Yorkie bars have been around for in the States, but I can give you the history leading upto the present marketing strategy...

Yorkie bars have been around in the UK for decades. Made by Rowntrees (who were bought like so many food companies by Nestle). The original Yorkie Bar was just a plain chocalate bar made up of "Six Man Sized Chunks!". For many years the TV adverts featured truckers who would never be without their Yorkie. Over the years they have added a couple of new types of Yorkie Bar including the raisin and biscuit bar above. A few years ago they relauched the Yorkie Bar with new wrapping and the "Not for Girls" slogan... The relaunched included a new TV ad campaign which was quite tongue-in-cheek....

In all fairness I think the relaunch came at about the same time as Mars had decided to relaunch the Mars Bar (same as the Milkyway Bar in the States). Mars announced that they wanted to make it more appealing to women by A: giving it a fluffy new logo and b: making the bar smaller (price stayed the same..). The Yorkie move I think was more in response to that.... Just a bit of fun."

Heehee, the "Not for girls!" bit is cute though. And useful! If you check the Nutrition Facts more carefully, you'll see why. That particular bar is incredibly fattening. From first-hand experience, being a girl, I'll say that we do not like the idea of getting fat. I myself am 175cm and 9 stone and would like to stay that way ;) So when occasionally deciding to get a little treat like a candy bar that nifty label helps muchly XD