You ain't gonna believe this schizz

California Tortilla is giving out free Pop Tarts on July 18th. Just a little over two weeks from now, you can stroll into your neighborhood Cal-Tort and get a Pop-Tart.

Gotta give Pop-Tarts credit - they're just as unhealthy now as they were when we were kids. All the rage nowadays is with making organic versions of cereals and cookies with whole grain. Doing the Atkins/South Beach diet? Have a low carb Oreo. Not Pop-Tarts, though. Instead of jumping on the fickle bandwagon of diet food fads, they figured out consumers want actual comfort from their comfort foods. Now they're rolling out Apple Strudel, Cookies and Cream, Chocolate Chip Cookie Dough and Strawberry Milkshake flavors, and there's not a whole grain or alternative sugar to be found.

Those geniuses even figured out how to make a prewrapped, portable and easily-heated treat more convenient - eliminate the need to heat it. Hence, the Go-Tart.

No word yet if Baja Fresh is going to have a free Toaster Strudel promotion, but we'll let you know.